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2020 Exhibitor Rules & Information
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Click here for the 2020 Prospectus

The 2020 Expo Company and Exhibitor Service Kit will be sent to all exhibitors at least 6 weeks prior to the conference.


INFORMATION & RULES GOVERNING EXHIBITORS                                                                      


The fee for an 8-foot by 10-foot exhibit space is $1,200. Payment can be made by check drawn on U.S. bank, U.S. money order, Visa, MasterCard, American Express or Discover. The fee is due when the contract for exhibit space is submitted. For your company name to be included in conference materials, contract and fee are due no later than February 15, 2020.


Exhibit spaces will be assigned in order that requests are received.·        

The Exhibit Chairman reserves the right to make reasonable adjustments in location of tables for the benefit of the exhibitor and the betterment of the total exhibit.


The Exhibit Chairman reserves the right to decline or prohibit any exhibit or part of an exhibit which in his opinion is not suitable and in keeping with the character of the Convention. No spaces shall be sublet without the consent of the Exhibit Chairman. Displays will be permitted on the exhibit floor only by official exhibitors. Distribution of advertising matter by representatives of firms who are not official exhibitors is strictly forbidden. 

The Exhibit Chairman reserves the right to restrict exhibit to a minimum noise level and to suitable methods of operation and display of materials. If for any reason an exhibit or its contents are deemed objectionable by SFT or ACT, the exhibit will be subject to removal. This reservation includes person, things, conduct, printed material or any item of poor character which SFT or ACT considers objectionable to the Convention’s well being. In the event such as eviction or restriction is enforced, SFT or ACT will not be liable for refunding rental fees or funds for exhibit equipment rental except at its own discretion. Exhibitor agrees that SFT or ACT may substitute the actual space assigned to exhibitor if necessary. 

Exhibitors are urged to use novel and unique ways to attract attention to their exhibit space. The basic responsibility for attracting meeting participants to the exhibit is the exhibitors. 


Each single exhibit space shall contain one 6’ tabletop, two chairs and carpet. Double spaces shall be two 6’ tabletops, four chairs and carpet. These items are included with your exhibit fee paid to SFT. Additional booth items may be ordered from the decorator. (our official Exhibit Service Provider). An Exhibitor Service Kit will be posted on this site six weeks prior to the show and emailed to exhibitors. The packets will not be mailed.


Exhibitors are responsible for arranging their own shipping. The online exhibitor service packet will include shipping (in & out) instructions, move in, set-up and breakdown instructions. The kit will also include information on ordering extra tables, stools, and specialty items. All shipping questions should be directed to the expo company.                         


The Exhibit Hall is The Sheraton Pittsburgh Hotel at Station Square. Move-in may begin at 12 p.m. on Thursday, July 23, 2020, and should be completed by 4 p.m. Setup and dismantling of the exhibit and display of merchandise is the responsibility of the exhibitor. Exhibitor expressly agrees not to dismantle his/her exhibit or do any packing before the closing hour (1:30 p.m. on Saturday) of the Exhibit Hall. Dismantling must be completed by 5 p.m. on Saturday, July 25, 2020. 


Every effort is made to allow the maximum amount of exposure to attendees for the exhibiting firms, including coffee breaks, lunches and the silent auction held in the exhibit hall. The professional exhibits will be located at The Sheraton Pittsburgh Hotel at Station Square. The exhibits will open with the Exhibit Hall Opening Reception on Thursday, July 23 at 5:30 p.m. and close at 7:30 p.m. Exhibitors are strongly encouraged to participate in the “extra” events, including the Therio Awards Dinner on Friday night, July 24. Tickets to events may be purchased online or by calling 334.395.4666.  

Exhibit Hours:

Thursday, July 23:  5:30 p.m. to 7:30 p.m.

Friday, July 24: 7 a.m. to 5 p.m.

Saturday, July 25:   7 a.m. to 1:30 p.m.


Exhibitors wishing to insure their goods must do so independently and at their own expense.


The SFT/ACT and officers or staff members of the same will not be responsible for the safety or the property of the exhibitors, their agents or employees, from theft, damage of fire, accident or other causes.  Reasonable care will be used to protect the exhibitor from such a loss. 


All confirmed / contracted exhibit space(s) cancelled by June 5, 2020, will be subject to a $100 USD service charge per space. All cancellations after June 5, 2020, will forfeit the entire booth fee. All requests for space cancellation and refunds must be in writing and mailed to Society for Theriogenology, 761 Tiger Oak Drive, Pike Road, AL 36064 or emailed to: It is the exhibitor's responsibility to confirm receipt of email notification. 

Phone: (334) 395-4666     


To help us promote your company please email your company logo in either JPEG (high resolution) or .eps format as well as a 50 word or less company description to  We print sponsor logos and all exhibitor company descriptions in the conference program. In order for your company description or any ads purchased to be included in the program they must be submitted by May 15, 2020.


The annual Silent Auction will be located in the Exhibit Hall starting Thursday, July 23, 2020 at 5:30 p.m. We encourage exhibitors to donate items to the Silent Auction such as books, paintings or portraits, jewelry, tee shirts, novelty items, educational events or veterinary items. Every attendee is able to bid on the auction items, which will be placed in the Exhibit Hall.

The annual Live Auction benefiting the Theriogenology Foundation will be held in conjunction with the Therio Awards Dinner and Story Night, Friday, July 24, 2020. This event will take place in the hotel and tickets may be purchased at the time of registration or by calling 334.395.4666. Items included in the Live Auction include trips, educational events, jewelry, sporting events, local items, etc. and we encourage exhibitors to donate items to be included in the Live Auction.


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2020 Therio Conference Exhibitors and Sponsors

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SFT Mission

The Society for Theriogenology is an organization of veterinarians dedicated to animal reproduction, whose mission is to promote standards of excellence in reproductive medicine, to provide outreach and education to veterinarians, and to foster continual improvements in theriogenology.

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Society for Theriogenology
761 Tiger Oak Drive
Pike Road, AL 36064
Office: (334) 395-4666
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